Are You an Opportunity Jumper?

July 10, 2013 by     Leave a Comment

I’m an opportunity jumper.

I am.  And I think it sounds bad to say, by the way, but it’s true. defines opportunity as

  1. a favorable, appropriate, or advantageous combination of circumstances
  2. a chance or prospect

I was listening to an audio this week while painting my office, and one of my mentors was teaching about awareness.

Nothing that we want is outside of our ability to make happen.  We simply lack the awareness of our ability to make it happen.  All advancements on the planet have been possible since the inception of humanity because natural law has not changed, we just took time to become aware of them.  And we have no idea what we may still become aware of in our lifetime.

What does this have to do with your business?

Anything you want is available to you through awareness.  Things that you don’t yet know you want, for yourself and for others, will become available to you through awareness.

Opportunity finds us

Magnifying GlassNew awareness for me has always come in the form of making a decision to say yes to an opportunity.  It hasn’t always looked pretty.  Sometimes the opportunity has looked like a big ol’ problem.  Like things literally breaking all around me, or having to charge an event on 3 credit cards because I didn’t make my sales.

Focused attention

Those things that looked like big problems actually contained the nuggets for a new awareness that quickly had my business results skyrocket – because I chose to look for them. The problem was the catalyst for me to focus my attention, which is a necessary step to create a new awareness.

The opportunity is not always a breakdown.  Sometimes it is about an opportunity show up someplace, to invest in your business or your personal growth, or to uplevel something about your personal life that causes you to grow.

The accidental opportunist

As I said, I’ve been an opportunity jumper.  At first it was accidental – I happened upon and said yes to things, shaking and terrified, all the while going, “who am I to do this?”

Then I became a conscious competent, actively seeking out my next opportunity.  If I am not committing to something that makes me nervous on a regular basis, I know I will feel it in my business results three months later, guaranteed.

Some examples of opportunities I’ve taken (in addition to all of the ones that stemmed from miscellaneous breakdowns :)):

  • Registering for a 4-day event when I didn’t have any idea what happened at events and had never attended one.
  • Taking a free strategy session at the event even though my ego mind was telling me it wasn’t for me, I wasn’t ready yet.
  • Committing to a yearlong coaching program at that event at a price tag that was more than I had ever made in my business to date.
  • Signing up to speak on stage at an event which then caused me to register for training to be a better speaker.
  • Buying the URL for a telesummit and promoting it before I knew how to run one or whether anyone would participate.
  • Signing my first hotel contract for my own event, when I had no idea how to market or fill it, but I knew I would learn.
  • Signing my second hotel contract when I’d spent all the money from my first event.
  • Hiring a team member before anyone would have thought I could justify the commitment.  Then hiring another one.
  • Making a 5-figure coaching investment be the new minimum acceptable norm for me.  Growing my own knowledge in specific areas by looking for the right investment in that area.
  • Choosing to get on planes consistently for a 6-month time period simply to be around people that inspire me when I wasn’t finding them near me.
  • Renting a house without considering the price tag, choosing simply because I liked it.
  • Choosing to do my events a little differently than I saw people in my industry doing them, and going for it.
  • Releasing clients simply because I didn’t look forward to talking with them, trusting that ideal ones would take their place.
  • Signing a lease on an office space and hiring a full time employee.
  • Registering for an exclusive, high end travel and personal growth retreat, not because I had a breakdown and needed something fixed, but simply because I wanted to be the type of person who could make a decision to do something like that just because I wanted to.

Now, from one level of awareness this can look crazy.  When I began ‘opportunity jumping’ I felt a little crazy.  Really, can I do this?  Who am I to do this?  But it has worked out beautifully.  For two reasons.

  1. I honored my gut.
    This was tricky at first because I didn’t know how my gut communicated so I was all confused about whether it was right once I did it, but only through doing it did I create an awareness of how my inner knowing worked.  Seventy percent of us know instantly whether a decision is right.  Instantly.
  2. I made decisions and made them right.
    Once I committed to a decision, I would then choose to believe whole-heartedly that it was the exact right decision for me.  I watched the people around me drop like flies- only the ones that entertained conversations about why the thing they had committed to wasn’t good enough or wasn’t right.  Those people went out of business.  I always choose to find the opportunity, no matter what, and it has served me well.
Creating Opportunity

One focus of my business this year is on creating opportunity.  I’ve benefited so much from saying ‘yes’ to (and paying for) opportunities others have created for me.  This is why I created my new high-level mentorship/ apprenticeship program (Being Unshakable).  It is a brilliant opportunity for people to step into a new world of decision-making.  And it also holds me to an exciting new level of modeling the way.

The first person I interviewed for the program said, “I don’t know if it is for me, but I felt called to fill out the application, and I figured that either way, I would find the opportunity in going through the process.”

I loved that attitude.  You can’t transform if you don’t show up.  If your gut calls you to something, trust the process, and know that you will come out the other side better for it.  And then there will be a next thing that scares you.  And another.  And you’ll make some decisions from a place of your Truth, and you’ll make some out of fear, but with the right awareness you’ll find the Truth in those ones too.  But you’ve got to show up.

Other people have applied to the program and then didn’t follow through on the opportunity to speak with me.  Such a loss.  The conversation itself is transformative.  I recently checked in with a woman who I’d spoken with a year ago to see if I could be of service.  She wrote me a lengthy reply about the difference our one conversation had made for her, even though our work together didn’t go beyond that.  She chose to show up fully and trust the process.

We always get what we need when we need it.  Transformation happens one opportunity at a time.


Is Your Business Sexy?

March 6, 2013 by     Leave a Comment

Bringing Sexy Back | Align and ProfitNapoleon Hill in Think and Grow Rich talks about “sex energy” as the creative energy of all geniuses.

I talk a lot about your Genius… knowing what it is and how to be in the energy state to access it regularly so you can offer it to the ideal clients. Accessing your creative knowing about who you are and what you’re about involves having a clear mental state and trusting your own creativity.

One way to do this is through the emotion of sex. (Hill talks about the 7 Major Positive Emotions as desire, faith, love, sex, enthusiasm, romance, and hope.)

Being Sexual

Quoting further from Think and Grow Rich, Hill has devoted a whole chapter to Sex Transmutation, which is harnessing the energy of sex from physical to creative forms. “Sex is the most powerful of human desires.” “The desire for sexual expression is inborn and natural. The desire cannot and should not be submerged or eliminated. But it should be given an outlet through forms of expression that enrich the body, mind, and spirit…. It may be submerged and controlled for a time, but its very nature causes it to be ever seeking means of expression.”

Now, I’m by no means an expert on sex or sexuality. But I do know creativity. And I’ve actually begun asking my clients very directly about their sex lives if creative energy seems to be missing in their business. Why? You can’t be fully in your creativity if you’ve chosen to shut down your sexual desires.

Do you have to have a partner to be sexual? No. But being sexual helps you get present to your own creative energy. Shutting down that second chakra limits your ability to access the divine intelligence that is trying to come through. Sex is a creative tool, and it can show up in how you carry yourself, the thoughts you think, etc.

So stop right now and ask yourself, what are the top three things that are sexy about you? If it’s hard to get present to them, you may want to make this a focus area for your business. Remember, who you’re being anywhere is who you’re being everywhere.

Being Sexy

A business that has sex appeal sells. Sexy is attractive. You want your business to be attractive.

“A teacher who has trained and directed the efforts of more than 30,000 sales people made the astounding discovery that highly sexed people are the most efficient sales reps. The explanation is that the factor of personality known as ‘personal magnetism’ is nothing more nor less than sexy energy.”

  1. Conviction is sexy.
  2. Being present is sexy.
  3. Being mysterious is sexy.
  4. Self-expression is sexy.
  5. Vulnerability is sexy.
  6. Intrigue is sexy.
  7. Risk is sexy.
  8. Self-love is sexy.
  9. A business and brand that represent who you are at your core is very sexy.
  10. Who you were meant to be is sexy.

Today’s article is less of an answer and more of a question. What would be different in your business and your personal life if you stopped making sexual expression and afterthought, but rather a mandatory element to the business and life of your dreams?


How to Make a Solid Decision That Lays the Foundation for Miracles

February 20, 2013 by     Leave a Comment

Do you believe that unseen forces are ready and waiting to come to your aid? I do.

But they don’t show up when you make decisions based on fear.

Lost and Confused SignpostLet’s think of an example. Someone refers a client your way. You meet them and while you know you can help them and you want to help them, they are not a good fit for you. They are not ready to move forward at the speed you’d like, they aren’t clear about what they want, or they aren’t ready to invest at the rate you want.

If you take the client anyway, that’s a fear-based decision. Would you agree?

You’re either afraid that you won’t have enough clients, or afraid you’ll offend them or the person referring them, so you suck it up and take the client.

What happens when you choose from fear like this?

First, it negatively impacts your energy – when the foundation of a decision is based in fear, crazy things will happen in alignment with fear as you execute that decision. You’ll be spending time trying to get that client to be some way other than they are, proving yourself, or justifying their investment.

Second, it takes up valuable space in your world that could have been saved for the right person. The Universe will always deliver you the right people when you remain clear and focused in an energy of love. It will be your job to recognize them, and you can only do that when love is your primary decision tool.

Making Love-Based Decisions

What does it mean to decide from a place of LOVE? It means that you are choosing something because you absolutely love it, it ignites your passion, it reflects your belief in abundance, and it leaves you inspired, excited, peaceful, and free. It is never coming from fear or lack. Your fundamental beliefs when making the decision might include:

  • My resources are abundant.
  • There is no competition.
  • An opportunity can be found in everything.
  • Risk is an illusion, I am divinely supported.
  • I always get what I need when I need it.
  • It is my birthright to do what I love and love what I do.
  • What I love is important and valuable.

You get the picture.

In the instance of the new potential client, above, the loving decision would be to educate the prospect about what they need and why you are not the best fit. This will empower them, and is very loving to you as well. If a client isn’t a good fit for you, you will not be a good fit for them, and even if you deliver great service, they will have missed an opportunity to learn and grow.

I have seen countless examples in which a loving decision to release a non-ideal client has landed multiple ideal contracts with minimal effort for my Aligned Entrepreneurs. “When riches come they often come so quickly it makes one wonder where they have been hiding all the lean years,” said Napoleon Hill. That is the impact of making decisions in love.

How to Make Solid Decisions Based In Love

Decision Tool | Align and ProfitMeet the Fear-Love Decision Tool

With every decision we are considering, there is always both LOVE and FEAR bundled into a YES decision, and LOVE and FEAR bundled into a NO decision. This is why decisions can be so hard for us! We are a bundle of collapsed thoughts and ideas, and without taking time to bring true awareness, or to think accurately, about our thoughts, we will remain confused and at best make an educated guess. Even the idea of making a gut decision can get completely confused, because we can’t really tell which thought our gut is reacting to!

So here’s what to do. Spell out the decision you want to make in a way that it has a “yes” or “no” answer. E.g. “Is taking on this client a good decision?”

Fill in each of the quadrants in the decision chart by really getting honest about your thoughts. I like to go clockwise from the top left.

What are your fears about saying NO?

  • Not enough money or new prospects
  • Might hurt someone’s feelings and they won’t like me.

What do you love about saying NO?

  • I am empowering myself to choose my right clients.
  • I make space for an ideal fit to come along.

What do you love about saying YES?

  • The money
  • I might be able to help them

What are your fears about saying YES?

  • What if I can’t deliver the service?
  • What if I miss a better opportunity?

Now, each quadrant has some possible thoughts, and all are valid. Your job then is to review your chart and ask yourself, which quadrant holds the most heat for you? Which one is the one that is keeping you fuzzy? Where is the insight? If you do this honestly, with practice you will always see what is really going on.

Not one loving reason to keep it.

My client recently told me, “I used the decision tool and I realized that there is not one loving reason to keep it,” referring to something she used to offer in her business that she was considering discontinuing.

When you get that kind of clarity, there is nothing more to do than to make the decision and trust that what is coming next is perfect!

Here’s to love!


The Squelching of Your Unique Dream, or BELIEVING your way to Profit

January 23, 2013 by     Leave a Comment

I remember those fleeting thoughts…

This is it.  This is what I’m REALLY about in life.  If I could just make this happen, the world would be a different place and I would be a happy girl.  

Have you had them?

Those points of distinct clarity of mind do come, don’t they?  But what do you do with them?

Happy GirlWhen I was a kid I instigated the best swingset performance North 2nd Street had ever seen.  We charged admission and all the grandparents came.  Oh, the candy money!  It was a huge success in my mind, until the moment I heard my mother apologizing for me and my actions.  Instantly I thought, “what if I’m wrong?”

A Sad Reality

My reality to that point had been that the attendees were clearly bored and needed something to do, and we kids were brilliant.  In an instant, with one statement, my mother created a new reality in my mind, one in which I was wrong and even foolish to believe myself.

Has that happened for you?  You get very excited about an idea for what’s possible in the world or in your business, and you allow someone else who simply doesn’t have that same perception to squelch your dream?

I did it for ten years until I began to recognize the importance of my environment and changed it.  Our environment shapes who we are every moment, all the time, by reminding us of who we get to be, and sometimes even telling us how we should behave.

The world is, by definition, average.  Unless you are consciously cultivating an environment in which you spend time with people who get what you see is possible, who believe you when you speak your Truth, you are probably reverting back to average thoughts on a regular basis.

I don’t spend time with people who doubt my Truth these days, at least not very often.  Yet I still need to get on a plane regularly and shake up my environment to allow new perceptions to come in that keep me on a growth trajectory.

Growing or Dying?

We are always either growing or dying, and an average environment will lead to death in business.

I just completed my newest program, the Aligned Marketing Retreat , in which I worked with participants to get clear about the point of view of their brand, and to develop individual campaigns that are consistent with their brand, yet sparked by a flash of genius that may or may not hang around long.  (Side note, this approach really stops the Marketing Churn).

Getting in an environment where you have the space to BELIEVE YOURSELF and your instincts is critical to developing campaign ideas that sell.

Believing Yourself

I shared from The Power of Intention by Wayne Dyer in my retreat:

“The process of appreciating your genius involves trusting those inner flashes of creative insight that are worthy of expression…. These ideas in your imagination are distributions of God taking place…  Banishing doubt regarding those brilliant flashes of insight will allow you to express these ideas and begin the process of acting on them.  Having the thoughts and squelching them because you think they aren’t good or they don’t merit any action is denying the connection you have with the power of intention.  You have a connecting link to intention, but you’re allowing it be weakened by living at ordinary levels of ego consciousness.”

What do you need to shift in your environment that will allow you to see AND BELIEVE your inner flashes of creative insight?

People don’t buy products, people buy belief, and they believe people who believe themselves.

An environment of doubt and doubters won’t lead you to the solid belief in yourself and your ideas that you need to skyrocket your own growth. Ever.


Join me in Vietnam!  Hear and believe your genius


Caught in the middle

January 3, 2013 by     1 Comment

I’m just a little bit caught in the middle…

This is the first lyric to a song I can’t stop singing called “The Show” (I downloaded it from The Voice :)).

As I danced around my kitchen this morning during coffee time (yes, I do that), it hit me why I love this song.

It’s like running a business, and like marketing. (And of course life…)
Being a little bit caught in the middle doesn’t work.

Here’s the next piece of the lyrics:

Slow it down
Make it stop
Or else my heart is going to pop
‘Cause it’s too much
Yeah, it’s a lot
To be something I’m not

Do you ever feel that way when you sit down to write your marketing?

You start to write from a place of fear of doing it right, to get the right result… maybe your bank account is begging you to nail it this time.

So you go to the “what do people want to hear?” place.

No inspiration.

But you persevere because that’s what you do in business.  And you force out some crap – 5 steps to being happy, blah, blah, blah…. Your heart is not in it.

And then you have the thought… “What I really want to say is _________.”

And usually what fills that blank is not pretty.

It’s not eloquent or market-y or elevated.

It’s real.  Raw.  Emotional.

It’s GOOD.

Then your little monkey mind comes back and says, “You can’t say that!”

Maybe you’re afraid people won’t like it.

Or maybe some coach somewhere once ripped you apart at a microphone because your message wasn’t clear and you decided never to trust yourself and your voice and what you really want to say ever again.

You programmed your voice to ask, “What if I’m wrong?” and stopped being creative in your content marketing.

But stuffing your creativity just may make your heart pop… you spend a lot of time in your business damn it, and it’s too much, it’s a lot, to be something you’re not!

Let me help you get your voice back into your content marketing.  Join me Saturday for Darla’s Virtual Content Camp.  

This 2-hour training will walk you through creating your next content marketing campaign based on what YOU really have to say – the message that is trying to come through you right now.

I’ll guide you through exercises to literally write the core of your upcoming messaging on the spot.  And, my goal is to leave you with the ability to follow the inspiration consistently throughout the year.

It doesn’t have to follow some fancy formula.  

I crafted this email during morning-coffee-dance time after all.

What if you could bring some freedom and creativity back to your messaging?  (AND have it actually bring in clients…)

CLICK HERE to read more about the results I’ve produced by allowing the right content to flow through me, and to register for this $37 class.

I’ll leave you with a few final lyrics to “The Show:”

I’m just a little girl lost in the moment
I’m so scared but I don’t show it
I can’t figure it out
It’s bringing me down I know
I’ve got to let it go
And just enjoy the show

Don’t stay scared and lost!  When you tap into your Truth in your marketing you can relax and enjoy the show :).  See you Saturday!